A basic marketing situation
You just got your business almost opening and may think: “Great job, but… how do I make my customers recognize my business?” And then you have this bright idea: “A big advertising banner on a facade… So cool!” and being just happy with yourself, this piercing question appears:
"Uh, how do I mount such a thing on my facade?"
Now, you took the decision and you definitely want such a banner! Here some information what you should take care about selecting a mounting solution.
You should wanted it to be…
- large scale – to have a high visibility and readability at bigger distances
- durable, made from quality materials which stand time and weather
- practical, to change promotions fast, easy and economic
- elegant and non-intrusive design, to transmit a quality brand image
The short answer: banner frames
A banner frame is a structure which has the purpose to fix advertising banners on facades or surfaces of comercial and industrial buildings, as well as other flat advertising spaces.
These systems are optimized to keep your advertising banner…
- stable in place
- tensed
- flat, without wrinkles and concavities
Let’s speak about some very pretty solutions which go along with the requirements mentioned before!
Different system designs
Banner lifting systems
Those display systems provide you with banner lifting mechanisms, which allow you to “lift” the advertisement easy and fast into place.
A great solution in case you have frequent promotion updates.
Profile systems for welts
The common industry solution provides varying aluminium profiles prepared for pole pocketed banners with tubular welt, or sewed welts on reinforced borders.
It might be the best solution to display long term advertisements.
Steel cable frames
Consist of a steel cable which is pulled through ring supports fixed on surfaces. The banner with grommets is usually fixed with zip, or rubber ties.
Probably one of the most economical solutions with less mounting efforts.
Be creative! With customizable colors
There are banner frames which are available in customizable colors. These models can integrate elegantly into the visible part of your facade, having the banner frame in your facade color.
Or, you can make it beautifully visible with some fancy contrast color, depending on your personal preference.
Know the advantages - pros and cons
Banner lifting systems
Pros: Solid and elegant (depending on the design), providing fast and convenient banner changes which implies a significantly lower cost.
Cons: Higher purchase / installation price.
Profile systems for welts
Pros: Solid and stable systems which keep your banners tight in place over a long time. They locate in the medium price range.
Cons: Higher mounting efforts, banner changes can be complicated, depending on the system.
Steel cable systems
Pros: Small priced systems, usually fast and easy to mount. Banners can be changed relatively quickly, depending on the size and placement.
Cons: Banners hang not optimal, the grommets are visible, systems appear cheap.
Things to consider
The most important aspect to take into account are the properties of the surface on which you want to mount your banner advertisement.
Base materials to mount on
I recommend to mount banner frames exclusively on solid material surfaces. The preferred materials to mount on are:
- Stone surfaces
- Metal surfaces or metal structures
- Solid wooden structures
Air streams (wind, storm) create very strong physical forces which the profiles and mounts are exposed to. This is why soft and thin (except metal panel sheets) surfaces are not adequate mounting surfaces.
Important! Legal aspects and permissions
You should always talk to the owner of a building or an advertising space, explaining how you want to use that surface. It is very recommendable to consult an architect about the related building capabilities.
Depending on the place (country, region, city) where you want to install the advertising, there might be different rules and laws to comply with, which you must get informed about. You must fulfill the connected local legal requirements to install any kind of advertising solutions on exterior building surfaces visible to the public.
"Do it yourself" vs. professional service providers
Whether you could mount your banner yourself depends on your technical skills, the system itself, size and placement of your desired advertisement.
Generally you should consider to contract a professional mounting service, realizing the work with people who are used and certified to do this kind of work.
Mounting banner frames can be dangerous
In case you insisted to mount your banner yourself, please be aware of the possible harmful dangers (falling, accidents with tools, etc.) during the mounting process.
You could mount smaller and simple systems in conveniently reachable locations yourself, if your technical skills allow it and do things conscious and step by step.
Alternative mounting solutions
Of course there are a plenty of alternative solutions to get an advertising banner literally hanging on a surface. A lot of people have the weirdest ideas and get, regrettably negatively, very creative. Systems which are not specifically designed to mount and fix advertising banners are not recommendable to use.
